Dannon Yogurt Litigation
This Litigation involved allegations of false advertising by Dannon in connection with its advertising claims for its Activia and DanActive yogurt products. Dannon claimed that the Activia products helped to regulate the digestive system and improved digestive health and that these advertising claims were supported by clinical studies. Dannon claimed that its DanActive (drinkable yogurt) products were scientifically proven to help strengthen the immune system and used the work “IMMUNITY” in its product labeling. The case was settled for a settlement fund of $45 million, from which cash reimbursements for product purchases were made to class members. The settlement also provided for injunctive relief that required Dannon to make certain changes to its product labeling and advertising.